alumni spotlight
Lindsay Scholten ’18
POE: Digital Media Design & Production. Secondary emphasis in Marketing.
I chose to come to Juniata mainly because of the Integrated Media Arts program and the ability to individualize my POE to fit my interests/skillsets. I knew Juniata was a good fit for me. I was able to get a degree that encompassed all of my interests.
Impactful Student Research:
IMA Senior Stories development
The Integrated Media Arts (IMA) program at Juniata College evolved from a single educational track into a multidisciplinary program that enables students to pursue multiple areas of study. In need of a fresh, unified branding system I created informational materials about the IMA program to fully capture the unique story of this program. The final deliverables included full-length articles, student profile posters and portrait photography, and branding materials.
Campus Wayfinding
I designed wayfinding and signage to help Juniata College students, faculty/staff, and visitors have a better experience in Brumbaugh Academic Center (BAC). I conducted a research study to collect feedback regarding the building’s navigation, specifically from the perspective of new students and visitors. I integrated these results to further develop and refine the wayfinding visual concepts and completed six directory signs that were hung around the building.
"Capstone and IMA Practicum course projects are really crucial to show that you have hands on experience and results driven work. When you start to interview for positions those projects differentiate you from competitors and show a broad scope to your portfolio."
Alumni Spotlight:
Were you individualized or did you choose a designated path?
Individualized titled Digital Media Design & Production with a minor in Marketing.
What drew you to choosing your creative path?
I knew I wanted to do something in the marketing field, particularly involving the advertising section of marketing. I first became interested in digital media and graphic design in high school when I was given the task of creating my own business—I found that I most enjoyed designing the logo, brand, and website for the company which is why I chose to study Digital Media Design and Production. After I took my first class in the Integrated Media Arts program, Principles of Digital Media, I solidified my decision to become a part of the Integrated Media Arts program.
Why did you choose Juniata College?
I chose to come to Juniata for a number of reasons, but mainly because of the Integrated Media Arts program and the ability to individualize my POE to fit my interests/skillsets. Within the IMA program there are so many different paths like technology, creation, and critical media that gives students the freedom to work more in their areas of passion. Since I wasn’t 100% sure what I wanted to study when I came to college, I knew Juniata would allow me to get a degree in what fit my interests.
Post-Grad:
Where are you currently employed and what is your current position title?
I currently work at G&S Business Communications in Raleigh, NC as a Junior Production Artist.
What is your favorite thing about your current position?
My favorite thing is that I get to work on a variety of design projects for multiple clients that always keeps my weeks interesting. Also, each day I work on a range of print pieces (sell sheets, brochures, magazine ads) and digital projects (social posts, promoted ads, website elements) which allows me to continually learn and build new skills.
How long did it take you to find a job after graduation?
About 3 months, I graduated in December 2018 and was working in the second week of March 2019.
What are your main sources of inspiration?
My main sources of inspiration come from other advertising/design pieces that I see local companies using, and I also use social media sites like Instagram or Behance to scroll through other artist’s work.
How would you describe your art/design style?
I don’t know if I’ve solidified my design style yet, but I would say I’m closest to minimalist–I like clean and simple elements that easily get a message across.
How do you balance your work life and home/social life? Any tips for soon-to-be grads?
It was definitely an adjustment, but I think the best thing to do is get into a routine and plan ahead. If you can meal prep or get house chores done before the work week starts, you leave enough time for social/home life once the workday is finished. It also helps that you don’t have homework once you come home for the night 😉 so it leaves more time to get other things done or spend time with friends.
