Danielle Ochs ’20
POE: Integrated Media Arts
I chose to study in the Integrated Media Arts program due to my interests in video production. The IMA program consists of courses that have allowed me to learn video production as well as many other influential skills. I’ve acquired these additional skills through courses within the Integrated Media Arts program of emphasis.
I felt that if I individualized my POE and strictly labeled myself as Video Production, then I would be restricting the abundance of knowledge I’ve learned in the IMA program and the varying courses. I believe that there is more substance to the Integrated Media Arts program of emphasis, than narrowing my skill set to production.
Throughout my time in the program I have been offered many opportunities. A key experience that I had was working in the Digital Media Studio (DMS). This position aided in teaching me more about how to market videos towards a targeted audience, and also style videos to coincide with the Juniata College branding. Additionally, the DMS taught me how events are recorded and live streamed, as well as providing knowledge on DSLRs and lenses.
“The IMA program has introduced me to a variety of courses. Through these courses, I have become a more well-rounded artist."
I was also able to hold a leadership opportunity through a Juniata Associate position for two years. Being a JA of the Digital Media Studio meant that I was able to lead weekly meetings, where I would assign projects to the other students who work for the DMS. I also held office hours which allowed me to take on more video projects and help students with their video projects. Videos created by the Digital Media Studio can be found on Juniata’s YouTube page too!
Following graduation, I would like to work in a video production company. My involvement in the IMA program helped me solidify that I really want to have a career as a video producer. Before I entered the program, I knew nothing about how to produce videos. However, this program introduced me to the video production field and I fell in love. I now have a vast skill set due to the courses I have taken, which has made me more well-rounded.
Influential Courses:
- IM-360 Video Production I
- IM-361 Video Production II
- IM-298 IMA Practicum
- CM-420A Hollywood Films
- CM-420E Digital Storytelling