POE: Marketing Design
I chose to study in the Integrated Media Arts program because I came to college wanting to understand more about digital media. Initially, I wanted to study only photography, but once I was exposed to other IMA and Marketing courses, I found my love for not only design but also how to market my designs effectively for businesses through logos, promotional material, and online presence.
With Juniata allowing students to individualize our POE’s, I was able to combine my studies in Marketing and IMA to create my own Marketing Design POE.
During the fall of my sophomore year, a key experience I had at Juniata was the Integrated Media Arts Lab I class. We worked with a community client, the Huntingdon Community Center, to rebrand their identity. Together we created a new logo to anchor their new brand, a website, print materials, and multiple videos about the various activities the community center offers. My role for the Huntingdon Community Center project was assisting the web design team which consisted of myself and two others in the class. Our main focus when redesigning the website was to make it more user friendly. We incorporated a modern design, simplified pages, and provided updated photos for the website that made it more inviting for users.
As my first design project working with a client, I realized these projects are what I love to do. I gained so much real-world experience through this opportunity of working with my Juniata team and the community center employees. I think that the IMA Lab course is extremely beneficial to not only the students but also the community partner. Most clients that we work with do not have the capability of doing all that work by themselves. As with this project, the Huntingdon Community Center did not have the ability to hire a professional to do all the rebranding work that we did for their organization.
Working on the Huntingdon Community Center rebranding project opened my eyes to finding not only my love for design, but my passion for helping clients to be more effective and efficient businesses. This opportunity led me to work with Standing Stone Coffee Company in the spring to build the branding for their laundry service.
From my experience with the IMA Labs I course, I found my passion for aesthetic design and giving back to help businesses thrive. Client projects are a great way for students to get professional experience, by working and communicating with the client directly.
- EB 299: Advertising and Promotions
- EB 251: Marketing Management
- EB 371: Human Resource Management
- IM 375: IMA Lab I
- IM 298: IMA Practicum I