Huntingdon, Pa. – Thursday. Jan. 30, 2020
The Huntingdon County Humane Society, a local animal shelter that aims to find loving homes for dogs and cats in both Huntingdon and Mifflin County, launched their new brand this Sunday. Students from Juniata College’s Integrated Media Arts program (IMA) worked closely with the shelter to redesign the previous logo and website, as well as integrate new ideas to streamline the adoption process.
The Huntingdon County Humane Society works to better the lives of both dogs and cats, and they’re not one to shy away from difficult situations: just recently the organization was involved in two mass hoarding cases, rescuing dozens of cats from a life-threatening situation.
“We felt that helping the Humane Society after hearing about these cases was imperative; I think they needed our help the most,” said junior Ashley Purvis, who participated in the project. “We were all very enthusiastic to jump right in and find viable solutions.”
Student Jackie Eberle crafted the logo for the humane society, explaining that she was “inspired by soft curves and thicker line weights to create a logo with both a cute and welcoming look… that aligns with the values and goals of the humane society.”
The staff at the Huntingdon County Humane Society expressed positive feedback throughout the semester and collaborated with the students on the vision of the project.
“Our original imagery reflected the grassroots beginnings of our organization,” said Cindy Ross, vice president of the humane society board. “Our logo had served us well over the years, but had reached the end of its longevity. It was time for a fresh take that would incorporate both our long-standing mission and our vision for the future.”
In addition to their new visual identity, the Humane Society has also been undergoing renovations and extensions to accommodate a larger number of animals. The new facilities include a new entrance, signage, and the Katz Adoption Center, a space dedicated to The Dave Katz Foundation made possible through their generous donation of $116,000.
Eberle reflected that the end result of their work encapsulates the purpose embodied by Juniata’s students.
“The goal of being a student at Juniata College isn’t just doing our best on campus, it’s to help change and create support for the world around us,” said Eberle.