Passion Project

Spring 2022 // Business of Design

Check it out on Instagram!

My name is Ethan Riccio and I’m a current junior studying Digital Media.


For this project, I made an Instagram account documenting all the weird, rare, and unusual cars in our area. This project combined my interests in cars and photography, as well as allowing me to try out something I have always wanted to, managing a social media page. Overall, the project was a success because in just two weeks I was able to gain a large number of followers. I would attribute this to a regular posting schedule, interacting with similar accounts, and setting up a professional account so I could see my insights and my posts would be promoted more on the explore page.