Amantae Smith ’23
POE: IMA with a secondary in Marketing
I love the community of the IMA program, there are so many interesting and creative people, and I am constantly challenged to think outside the box. I have had the opportunity to do so many amazing things and expand my knowledge in ways I never thought I would.
I chose to make IMA with Marketing my POE after taking one single video class. I’ve only ever made videos for myself or to show those around me, and now I have been able to produce creative videos with the purpose of marketing Juniata to prospective and current students. Some of the projects I have led for the Digital Media Studio have been “Mic’d Up with Women’s Volleyball” and “Women’s Volleyball and Their Journey to the Championship”. This has been a huge experience for me, because I was able to go with the women’s volleyball national championship to be able to film their game and create a video showcasing their incredible season and their championship win. After having all of this influential experience with video production, my mentors in the video production courses, and the IMA program itself, my ideal career path is absolutely one that involves video production in some capacity.
Influential Courses
- IM 376: Business of Design
- IM 250: Digital Audio Production
- IM 360: Digital Video Production
- CM 133: Mass Media and Society
- EB 359: Advertising and Promotion Management
Community Partners
- Digital Media Studio
- The Clifton 5 Theater